Journey Flows for LP Creation for Growth Machine
Demands Separation for Creation LP for GrowthMachine
Benchmark Analisys for Creation LP for Growth Machine
Benchmark Analisys for Creation LP for Growth Machine
Benchmark Analisys and Map Construction for Creation LP for Growth Machine
Sucess Cases
This video achieved very high numbers of views and impressions on Instagram. I consider it one of my success stories because it was something completely organic. Only real and effective content about the product. Caption focused on the ICP. And the result in the number of sales of the product, an increase in the number of followers of the Company and customers more than exceeded for an organic campaign. Currently, the video has 61.6 Mil views on Instagram. It was edited using CapCut Pro and the campaign had a CAC of 0 Brazilian Reais.
Product: Anti Crushing Motor for blinds and windows
Business: EMTECO Motores
ICP: Companies in the Frame Industry, Companies in the Glass Industry, Companies in the Civil Construction Industry, Construction Companies, and resellers of the same segments mentioned.
CAC: O (Zero) BRL
Channel: Instagram
Product: Anti Crushing Motor for blinds and windows
Business: EMTECO Motores
ICP: Companies in the Frame Industry, Companies in the Glass Industry, Companies in the Civil Construction Industry, Construction Companies, and resellers of the same segments mentioned.
CAC: O (Zero) BRL
Channel: Instagram
These graphs represent the MQL marks generated by the Marketing team in the period of April 2025 at Growth Machine Company. On the day in question (09) we had generated 1000 MQLs. Yes, qualified and tracked leads, which were forwarded to the sales department. In addition to having delivered the monthly goal in 1 week, we greatly reduced the cost of customer acquisition. Around R$40,000 was spent on paid media, whereas in the previous month the expense had reached R$250,000. In addition, in that same month we launched 2 products that would generate revenue through the marketing team itself, that is, a sales KPI in Marketing, thus providing not only demand generation but also becoming one of the sources of acquisition.
Product: GrowthWay, "Máquina de Vendas" and GrowthPlay.
Business: Growth Machine
ICP: Entrepreneurs, CEOs, Business Partners, Companies seeking exponential growth, Companies that have difficulty managing teams, Companies that have difficulty generating revenue, Companies that have difficulty managing their leaders, Companies that have difficulty managing their salespeople.
CAC: 34,79 (per Lead) BRL
Channel: Instagram, Landign Pages, Redirects on Site, ADs on Google, ADs on Meta.
Product: GrowthWay, "Máquina de Vendas" and GrowthPlay.
Business: Growth Machine
ICP: Entrepreneurs, CEOs, Business Partners, Companies seeking exponential growth, Companies that have difficulty managing teams, Companies that have difficulty generating revenue, Companies that have difficulty managing their leaders, Companies that have difficulty managing their salespeople.
CAC: 34,79 (per Lead) BRL
Channel: Instagram, Landign Pages, Redirects on Site, ADs on Google, ADs on Meta.
Another event that I consider a success story was FESQUA 2024 with EMTECO Motores. FESQUA is the largest window and door event in Latin America, bringing together big names, from suppliers to manufacturers. In this case, the marketing plan was structured so that we could attract the largest number of visitors to the stand, since anyone present at the event would have connections or interests in the segment. And that's exactly what happened: Numbers were immensely higher than in relation to the last fair, NUMBERS = LEADS = SALES. My participation ranged from studying competitors, contacting suppliers, creating materials (folders, invitations, cards, creatives, etc.), costing, customer service during the fair, supporting the sales team, and most importantly, the delivery.
Compared to FESQUA 2022, which was held by another marketing team at the time, we had over 200% more people at the stand, with around 10,000 people passing by. Among them, over 50 came and became buyers, and there were even purchases of products that had not yet been launched. This contributed greatly to the annual closing figures.
Another relevant figure was that over the 4 days of the fair, we had an average of over 2,000 people per day. And the total cost of the event was around R$200,000, over 20% less than the last event in 2022. And even our competitors came to ask what we were doing.